CONCEPTUAL PRINCIPLES OF STRATEGIC HEALTHCARE MANAGEMENT

The article substantiates the main theoretical principles of strategic management in field health care. purpose is to form conceptual foundations care industry conditions transformational processes. It has been justified that sphere should be considered context target orientation and subject-object approach. characteristic properties functioning industry, which prerequisites for application approaches, have determined. tasks specified activity formulated, mainfunctions methods, subjects objects defined. effectiveness system substantiated. Strategic sector subject general mission increasing life expectancy population. At same time, achievement medical, social economic resulting indicators. Therefore, task effective contain components. According sphere, it expedient consider purposeful influence on process creation, distribution consumption quality medical services by solving a complex with aim reducing mortality proved development directions municipal must coordinated strategy as an whole. vision this higher authorities corresponding recommendations implementation intended strategies serve guide development. priorities innovative formation infrastructure inthe importance at level justified. In approach, appropriate define other priority based: equality citizens receiving required volume care; rational financial resources among institutions bodies; equal participation organizations costs depending income received; strict control relevant over spending funds local institutions; consistent set achieve goals healthcare industry. strategy, document measures, integral throughout entire planned period however, changes environmental conditions,it quickly adapted reoriented. thing principle management, involves search regularities solution tasks.